Review acquisition

Automate asks 3–5 days after return. Provide deep links to Google, TripAdvisor, or Facebook—one tap on mobile. Train guides to mention reviews only when service exceeded expectations.

Response playbook

Thank positives specifically (mention destination). For negatives: acknowledge, apologize where appropriate, move resolution offline, never disclose traveller PII.

Syndication on listings

Pull review widgets onto your site with schema where supported. On directories, keep claimed profiles updated—stale phone numbers destroy trust earned by stars.