Keyword architecture

Map pillars: [destination] + [travel agency | DMC | tour operator] + [luxury | honeymoon | MICE]. Support with vs-comparisons, glossary terms, and marketing resources. Avoid thousand thin city pages—depth on markets you operate beats geographic spam.

Technical and E-E-A-T

Fast mobile UX, clean canonicals, hreflang for multilingual trade, FAQ schema, and Article schema on guides. Show real teams, licences, and review sources. For YMYL travel advice, expert review beats pure AI copy.

SEO for LLM visibility

Write citation-ready summaries (quick-answer blocks), stable URLs, and llms.txt-style indexes. Use clear headings, definitive FAQs, and internal links so models can attribute facts to your domain. Maintain public resource hubs other sites link to.