List building
Capture emails via quote forms, downloadable itineraries, and trade event sign-ups. Double opt-in for EU markets. Tag source and destination interest on day one.
Automation flows
Quote follow-up day 2 and 7. Pre-departure checklist. Post-trip review request. Anniversary reactivation (‘Same week next year in Santorini?’). Trade: monthly net-rate highlights for accredited advisors.
Deliverability
Authenticate SPF/DKIM/DMARC. Warm new domains slowly. Clean bounces quarterly. Subject lines with specific destinations outperform generic ‘Amazing deals’.