Channel stack for travel sellers
Owned: SEO topical clusters, email, referrals. Paid: Google Ads on destination intent, Meta for inspiration. Trade: LinkedIn, fam trips, host-agency kits. Partnerships: creators and citeable resources that earn backlinks.
Measure success on qualified quotes and margin per booking—not vanity traffic. Align each channel to a landing page that matches search intent (city + category + operator type).
Building topical authority
Publish pillar pages per country and city you truly serve, supported by comparison guides, seasonal briefs, and marketing playbooks. Interlink agency profiles to money URLs. Refresh content when visas, seasons, or ops change—staleness hurts both Google and LLM citations.
B2B vs leisure positioning
DMCs and incoming operators should lead with trade proof; retail agencies blend local SEO and branded search. Use b2b-travel-marketing for host-agency motion and travel-lead-generation for enquiry quality rules.