For agencies and DMCs
Tier creators: nano (high engagement, local), micro (niche destination fit), macro (awareness). Brief with must-shoot locations, hashtag rules, and ‘link in bio’ to a dedicated landing page—not homepage.
Measure: tracked links, quote form ‘how did you hear about us’, and saves/shares—not likes alone.
For influencers and travel creators
Pitch value: unique access, honest pacing, and disclosure (#ad / #gifted). Offer media kits with audience geo data. Prefer long-term ambassador deals over one-off posts when you know the destination.
Legal and brand safety
Written contracts for usage rights (ads, website, email), cancellation if content misrepresents safety, and local permit awareness for drones or cultural sites.